Joe Porcello joined Bousquet Holstein in November 2018 after practicing for over a decade with a top global law firm. He is a versatile commercial lawyer who helps clients resolve commercial disputes and defend product liability lawsuits, advises clients regarding trademarks/brand protection and marketing and advertising matters, assists policyholders to maximize their insurance coverage, and negotiates commercial agreements. Joe has substantial international experience, and he is well-equipped to assist clients with cross-border matters.
Commercial and Product Liability Litigation
A substantial focus of Joe’s practice involves assisting clients in favorably resolving commercial disputes, including through litigation, if necessary. He has broad subject matter experience, representing clients with respect to contract disputes, false advertising / unfair competition matters, trademark and gray market sales issues, and patent litigation. He has a particular emphasis in marketing and advertising issues, and he represents both plaintiffs and defendants in false advertising actions relating to products as diverse as high-technology industrial products installed in power plants to building products used in residential housing to mass consumer products. He often presents a Marketing & Advertising Rules of the Road training program to client sales managers and teams.
Joe also has significant experience defending clients facing mass product liability claims, including bodily injury and construction defect claims.
Joe regularly handles challenging e-discovery matters. He has a strong track record of cost-effectively managing large-scale document collections, reviews, and productions, and he has often helped clients realize substantial cost savings.
Insurance Recovery Litigation & Counseling
Joe regularly assists policyholder clients seeking insurance coverage in a variety of contexts, including product and construction defect liabilities, property damage, and business interruption losses. He also provides strategic advice regarding the management of underlying claims to maximize insurance recovery.
Additionally, Joe acts for clients in commercial contracting matters. He advises clients with respect to the preparation and effective use of standard terms and conditions and the negotiation of various contracts and agreements, including:
Joe is a native of Central New York, and he and his family recently relocated back to the area from Pittsburgh. While in Pittsburgh, Joe was active in the local community as a volunteer coach for youth sports teams and as the Co-President and Vice-President of the board of directors of Chatham Baroque, an internationally-acclaimed classical music ensemble. He is excited for the opportunity to get involved in the Central New York community.